What is Smartingredientinfo®?

Smartingredientinfo® is a QR code driven tool by which consumers can digitally access more detailed ingredient information than could ever fit on a package label about the health or lifestyle benefits of specific ingredients within the product and more. Its application is limited to Natural, health oriented and functional foods and products. It is fast and easy to use, with a consistent digital format that shares accurate data directly from the manufacturer in real-time.

How does Smartingredientinfo® work?

Consumers are able to find detailed information about products in several different ways. They can access Smartingredientinfo® by searching the web; scanning a Smartingredientinfo® QR code on packages; or using the Smartingredientinfo® Product Search on this site. Users can download any QR scanner from the appstore onto their smartphone and scan products that have the Smartingredientinfo® logo. People can access Smartingredientinfo® and  its information whether they are in the store, at home, or at work, and by using a smart phone, tablet or desktop computer.

Who created Smartingredientinfo®?

Smartingredientinfo® was created by Entrepreneurs in the Pharmaceutical, Health food manufacturing, Marketing and Sales industry in South Africa. It is a collated effort by these individuals in trying to bring more health aligned information to functional products in an age of increasing lifestyle diseases and against a backdrop of unhealthy foods.

Why was Smartingredientinfo® created?

Consumers want an increasing amount of information about consumer products, however for functional foods and products the need is dire. Smartingredientinfo® makes it easier than ever for shoppers to find information about these functional products. There isn’t enough room on packages to fit all necessary information for health conscious consumers to make a truly informed decision. Smartingredientinfo® complements the way consumers shop today and enables them to get all the information they want to know about what they are purchasing with regards to natural, herbal or functional products.

How can I access information through Smartingredientinfo®?

Information can be accessed via smartphones, tablets, desktop computers and mobile phones using any web browser search engine such as Google, by scanning a Smartingredientinfo®  QR code on packages, or by using the Smartingredientinfo®  Product Search on this site.  If you want to scan a Smartingredientinfo® QR code on the package, you also can use any QR code reader available through the Apple App Store, Google Play Store or the Windows Phone Store.

I don’t have a smart phone; how can I use Smartingredientinfo®?

You don’t need a smartphone to use Smartingredientinfo® .Because Smartingredientinfo®  information is web-based, you can access Smartingredientinfo®  information anywhere you can open a web browser (including a cell phone, computer or tablet.) With an internet connection and a web browser, you can access Smartingredientinfo®  by using a search engine (such as Google or Bing) or by using the Smartingredientinfo®  Product Search on this site.

What types of product information can I get from Smartingredientinfo® that isn’t on the label now?

Smartingredientinfo® goes beyond the label and has more detailed information such as specific ingredient information, ingredient claims and facts including functionality, allergen information, third-party certifications. By imbedding interactivity through the use of rating and like functions, Smartingredientinfo also goes a step further than any competition as this allows our site to become a repository of information that consumers can make purchasing decisions based on benchmark collective user experience.

What kinds of products can I use Smartingredientinfo® for to find ingredient information?

Consumers will be able to use Smartingredientinfo® to find product information on supplements, functional foods, superfoods, natural products and herbal products.

How can I find a list of products that use Smartingredientinfo® ?

Just click on “Product Search” at the top of our web site, and you can see a list of products and participating brands.

Do I have to sign up or register to use Smartingredientinfo®?

No. Consumers do not have to sign up or register to use Smartingredientinfo® .

Who is responsible for Smartingredientinfo® information?

Each company participating in Smartingredientinfo®  is responsible for its own product information. All information found using Smartingredientinfo®  is bound by the same rigorous requirements as if it were printed on a package or label, and is subject to oversight by numerous federal agencies with authority over labelling, marketing and advertising of food and other consumer products, including the Department of Agriculture, Forestry and Fisheries, the Department of Trade and Industry, Food and Drug Administration, U.S. Department of Agriculture and Federal Trade Commission.

My company wants to use Smartingredientinfo® on our products, how can we do that?

Companies interested in implementing Smartingredientinfo® should contact the Smartingredientinfo® on the following email address:  [email protected]

How can I get more information about Smartingredientinfo®?

For more information, please visit or send an email to [email protected]